Our Process
We love talking to sellers. Reach out, tell us your story and learn more about working with us.
We close & get you cash in 30-45 Days
Our Simple 4 Step Process
01.
First Meeting
We want to know our sellers – tell us your story.
First off we like to meet our potential sellers in a no pressure meeting where we introduce ourselves and our capabilities. We listen. We love to hear our Seller’s stories. We don’t buy brands from people we don’t know. Tell us the history of your business. Gain comfort knowing we can be the stewards for your brand and help your business grow.
02.
Get a Fair and Fast Initial Valuation
Initial information shared about your business to inform an appraisal of the value. Generally, this value calculated as a multiple of SDE (Seller Discretionary Income) which is another way to describe the Net Income from your Amazon business. Organized and up-to-date financials aid the speed of this part of the process, but our team can also help you to assemble basic financial statements if necessary.
03.
Agree on Offer and Complete Diligence
At this point in the process, with an agreed-upon offer price and structure, we will put a LOI (Letter of Intent) in place committing to buy your business. Once signed by both parties we will then efficiently complete a standard diligence process following our well-defined process using our knowledge of Operating and Growing brands on Amazon and eCommerce Operations to move the process.
04.
Closing. Exit your Business
Once our diligence is completed, and the closing process is completed, we transfer funds!
We take a flexible and creative approach to transactions. All cash payout immediately upon sale? No problem. Hang around to get a piece of the enhanced value or cash flow we bring to your brand? Also possible. Let’s talk.
Why Choose Us?
We are experienced and we move fast
Your time is valuable. Maybe you want to exit immediately. Maybe you’re cooking up your next brand (tell us about it!) Sell your business in 30-45 days.
We have a unique combination of M+A experience and years of hands-on Amazon brand management experience.
We’ve developed standard checklist and other processes that clearly define what we need from sellers to get to a valuation and move on through each step of the process quickly.
We have well-established backers who trust our process and team and provide the financing to acquire and scale brands.
We love meeting and acquiring brands built by passionate entrepreneurs and our mission to build on what you’ve done and care as much about your brand and product story as you.
Frequently Asked Questions
We typically hold an initial call with sellers then put a Letter-of-Intent in place within a week and close in 30-45 days, transferring funds to you.
We are an institutionally backed team of seasoned Amazon Sellers and operations with financial expertise and a track recording of growing more than 100 brands.
We are looking for brands that primarily generate their sales through 3P selling on Amazon and have between $1 – $3 Million in Top-Line sales with products that aren’t fads, have a good growth trajectory and the potential to continue growing.
We start with 1) An initial all where we get to know each other 2) Once we learn more about your business and complete a fast initial review we will make an initial offer based on your Seller Discretionary Income 3) We then Agree on the Offer with you and put in place a letter of intent and finally 4) We complete or diligence and finalize the purchase of your business, transferring funds to you.
We will entertain part-cash part earn-out scenarios based on future growth. Each situation and seller is unique and we are happy to discuss options.
Most sellers want to exit their business to realize 3-4 years worth of business profit on exit. Maybe you want to pursue a new business, retire or do something else with your time.
We have a proven approach, experience, and a skilled team that has experience growing brands.
We have experience managing more than 100 brands on and off Amazon and have worked in all major categories. We also have unique market and competitor data that helps inform product page updates and ad campaign optimization. Finally, our team includes experts in paid media management for multi-channel brands and we understand how to balance spend across channels and deliver ROAS.